"In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time." - ANDREW LISZEWSKI
Interesting concept obviously. I love the idea behind it. But execution wise…how does this target those children under 10 who cannot read complex sentences?
And what about publicizing this campaign? It’s been all over the internet. Doesn’t this defeat the purpose of it being secret? I don’t want to poke holes in something that is clever and made with good intent. If it helps even one kid, I am grateful.
I guess, I’d just like to know how this works for the children who can’t read well, are above average in height, or if the adult accidentally sees the message physically or online.