"In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time." - ANDREW LISZEWSKI

Interesting concept obviously. I love the idea behind it. But execution wise…how does this target those children under 10 who cannot read complex sentences?¬†

And what about publicizing this campaign? It’s been all over the internet. Doesn’t this defeat the purpose of it being secret? I don’t want to poke holes in something that is clever and made with good intent. If it helps even one kid, I am¬†grateful.

I guess, I’d just like to know how this works for the children who can’t read well, are above average in height, or if the adult accidentally sees the message physically or online.

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